Most entrepreneurs think they need better funnels, better ads, or better tactics.
But what if the real problem is this:
You’re not showing up.
In this episode of the 2 Comma Club Podcast, John Marsch sits down with Jason White, who built a thriving government contracting education business by doing something simple:
Going live. Showing up daily. Being real.
Jason breaks down:
• How he went from working at a gas station to federal contracting
• Why authenticity beats “lifestyle marketing”
• The difference between teaching people how to win vs teaching the process
• Why community creates accountability
• How showing up builds trust in a trust recession
If you’ve been:
• Posting but not converting
• Overthinking your content
• Hiding behind polished edits
• Waiting to “feel ready”
This episode will challenge you.
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📱 Follow John:
Instagram / Facebook / TikTok: @john.marsch
LinkedIn: John Marsch
🎤 Connect with Jason White
Instagram: @iamjasonwhite_
Email: Admin@thefederalcode.com
Website: https://thefederalcode.com
00:00 From Gas Station to Federal Contracts
02:22 What Government Contracting Actually Is
05:26 Winning the First Contract After 3 Years
08:24 Turning Knowledge Into an Online Course
10:27 Why Going Live Builds Trust
12:37 The Moment He Knew Content Was Working
15:38 Mentorship and Becoming a Man in Business
19:50 Teaching the Process (Not the Promise)
23:01 Why Community Beats Facebook Groups
25:20 Ads vs Organic Growth
28:45 Building Trust in a Trust Recession
30:32 The Power of Showing Up Daily
34:03 Add Value First, Sell Later
38:43 The “Done For You” Model Explained
40:56 Running His First Live Workshop
44:11 Saying Yes to Everything (At First)
46:39 The Value Ladder Breakdown
48:00 Big Goals for 2026
49:13 The Domino: Exposure the Right Way
