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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Chris Weiher from Cleaver Creative about the journey of building a successful video production company. They discuss the importance of B2B video content, the power of networking through video, and the challenges of navigating LinkedIn's algorithm. Chris shares insights on scaling a creative business, the significance of training and delegation, and the economics of hiring. The conversation concludes with Chris's vision for the future of Cleaver Creative and the importance of authenticity in content creation.

PROFITABLE TAKEAWAYS...

• Cleaver Creative was inspired by a family legacy in butchery.
• B2B video content is a growing opportunity, especially on LinkedIn.
• Video allows businesses to network at scale and build trust.
• Understanding the intent behind video content is crucial for success.
• Hiring a virtual assistant can significantly increase productivity.
• Training and documentation are key to scaling a business effectively.
• Finding the right talent is essential for maintaining quality standards.
• Profitability should guide hiring decisions in a creative business.
• Creatives often overlook the importance of understanding their business metrics.
• Authenticity in content creation resonates more with audiences.

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