Description

Connect With Chaz

Chaz Wolfe's construction company closed a million-dollar contract because the buyer read its reviews and it was the only company to call back that day.

If you own a company and think a personal brand is not for you, this episode shows you how it builds trust before the first call.

Jake Isaacs and Chaz Wolfe talk about building a personal brand by adding value, not by chasing followers. Chaz built authority by interviewing successful people on the podcast instead of talking about his own wins. Over 500 episodes, that show has brought GTK relationships, speakers, mentors and members.

You will hear why chasing sponsors and views missed the real revenue, how marketing works as a chain of touches, and how to build a brand a little every day without letting it pull you off the work that drives your business.

Key Takeaways

• To have influence, you need to build something or add value to someone first.
• You can build authority by interviewing others or being a guest on other shows. One past guest had been on over 100 podcasts in a single year.
• Authority lives in other people's minds. It comes from how they feel when they interact with you.
• GTK chased sponsors and YouTube ad revenue while the podcast was bringing in hundreds of thousands of dollars through relationships.
• Most sales come from a chain of touches. Reviews, a fast callback and a professional process won Chaz's company a million-dollar job.
• A Dallas window and door contractor posts his jobs every day and is the company big homes call first.
• Do not make your brand your main focus. Work on it a little every day for years and let your business stay the main thing.

Chapters

00:00 Influence Starts With Building Something

02:42 Authority Comes From Adding Value

05:28 Be a Guest on Other Podcasts

07:15 Authority Lives in Other People's Minds

09:29 When to Monetize Your Brand

11:54 Relationships Built From 400 Episodes

15:45 Why Chasing Viral and Sponsors Misses

18:29 Which Ad Got the Hail Storm Job?

21:12 The Million-Dollar Contract From Reviews

23:03 The Fan Who Never Bought

25:28 Why Contractors Need a Personal Brand

27:19 The Dallas Window Contractor Who Posts Daily

29:53 A Little Every Day for Three Years

32:40 500 Episodes Without Overthinking

34:54 Write If You Hate the Camera

Make More Money. Work Less. Win At Home.

If you're a contractor business owner doing $1M+ and you feel stuck in the day-to-day, we built GTK for you.

Through peer mastermind and 1:1 coaching, we help you:

• increase profit
• install real systems
• build a team that runs the business
• get your time back

Get the free Owner Time Audit at gatheringthekings.com/timeaudit. It is a simple worksheet that shows you where your week really goes. We email it to you as a PDF within minutes.

Connect with Chaz Wolfe (Host):

Website

Facebook

Instagram

LinkedIn

YouTube

Connect with Jake Isaacs (Co-Host):

Facebook

LinkedIn

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