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Sales-related conversations tend to be stressful. They are for the person selling and they can also be stressful for the customer.

In sales situations we want the other person to agree that what we're selling is valuable. We hope they'll want to move forward and buy from us.

The problem is when we're stressed we overfocus on what we want from the other person. It's just  part of being human. We can have the best intentions but that need to perform is strong.

In this podcast I share how I learned to refocus my attention so my communication style and selling style became a lot more productive ... and honestly makes sales-related conversations feel better for me and my prospective client.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.