A problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders.
It was a problem that I kept circling around like a kind of doom loop.
Finally, I stopped because when I'm stuck in a doom loop it means something needs to change: I need to do more research or I need to think about the issue more expansively or something else.
I did more research, I talked to clients and stakeholders, and I gave myself space to consider other alternatives.
Here's what I learned and how I'm moving forward in the new year.
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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
