If you're a small, mission-led business, you might believe your strongest marketing advantage is the unique solution you offer.
Usually we think of a unique solution as a technical advantage or a process advantage. And a unique solution is valuable, absolutely.
However, in these ultra connected times, there really isn't such a thing as a unique solution. It's just too easy to quickly learn what everyone in your industry is doing.
One thing no one can copy is your mojo. That unique "something" that makes you and your business absolutely unique in a very crowded marketplace.
In this podcast I share what mojo is, why we might avoid using it, and how to get your mojo working in your business.
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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
