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If you’re a mission-led business owner like me, you probably love your work and love helping your clients. 

But you may also struggle with talking about what you do because, well, what you do just isn’t inherently fascinating to most people.

When Cheri Martinen reached out to be to be a podcast guest, I was intrigued because people in insurance never reach out to me (unless they want to sell me a policy.)

Fortunately, Cheri has a wonderful sense of humor and she’s an excellent storyteller. She actually managed to make business insurance an interesting and relevant topic. 

Even if business insurance is not your thing, this is an engaging, useful podcast to watch. 

Learn more about Cheri and Bancorp insurance here. 

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.