When I ask business owners to say more about why they loathe marketing, they say things like:
These are really painful issues for business owners!
If you hate marketing because it feels so darn vague and risky...ah...read on.
There are things you can do to reduce that uncertainty and get more comfortable with risk as a natural component of the marketing process.
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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.