Description

Everyone wants to sprint to showings. Pros slow it down. Your job isn’t to open doors—it’s to protect clients from bad decisions and engineer the best long-term outcome.

In this episode we hammer five buyer truths:

• Pump the brakes: read the room (especially couples). If one partner’s “meh,” keep looking. No settling just to end the search.
• Dollars Off vs. Dollars Back: $10K off price saves ~$70–80/mo. A seller credit can fund closing costs, a rate buydown (2-1 or permanent), or even knock out PMI—often a bigger win.
• Cash Planning, not Cash Draining: split funds into three buckets—down payment, closing costs, improvements/move—then use seller credits to keep more cash in your pocket day one.
• Right offer structure beats “deal fever”: full price + big credits can be smarter than a lower price with no credits, especially if it transforms the monthly payment.
• Stop waiting for a giant down payment: renters—get in the game. Use zero/low-down options, buy a starter, stack equity, then move up. That’s how you reach the dream home without wrecking your cash flow.
  

Agents: coach this process with confidence.
Buyers: structure the deal to serve your payment, your runway, your future equity.

Listen. Take notes. Execute the plan.

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