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Conventional wisdom says top-level partners are the "rainmakers" for consulting firms. David Ryan, founder of Gray Matters Group, tells us that real revenue generation comes from the other 90% of your consulting staff. David has spent the last 20+ years advising professional services firms on how to activate front-line consultants to be your most effective business development team. Host Tom Rodenhauser and David discuss the pragmatic skills, tools, and behaviors that can be immediately applied to provide an immediate revenue boost.