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Description

This episode of Leveraging Leadership focuses on defining the customer using three key questions. Emily Sander, Chief of Staff, discusses how crucial it is for everyone to understand their impact on the customer and what the customer really, REALLY wants. 

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Who Am I?
If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want. 


Time Stamps:
00:32 Defining the Customer in Balanced Scorecard
01:04 Question 1: Considering ALL Customers
03:15 Question 2: Understanding Customer Needs
04:38 Question 3: Company-Wide Customer Awareness