Emily Sander explains the cause and effect relationship between the four Balanced Scorecard perspectives: financial, customer, internal process, and learning and development. She shares examples like employee training programs leading to streamlined internal SOPs, which enhance customer experience and increase market share. She also talks about creating a visual strategy map to keep track of strategic objectives and the process her executive leadership team used to brainstorm and select these objectives.
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Who Am I?
If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
00:00 Introduction to the Series
00:26 Recap of Balanced Scorecard Perspectives
00:42 Understanding Cause and Effect Relationships
02:25 Visualizing the Strategy Map
02:54 Describing the Strategy Map
04:18 Creating Strategic Objectives
05:18 Workshop Insights and Team Collaboration
06:39 Whittling Down Strategic Objectives
08:03 Connecting Strategic Objectives
10:19 Practical Application of Strategy Maps
11:26 Encouragement to Create Your Own Strategy Map
12:40 Preview of Next Episode
