This episode is for the NP weighing whether independent practice is even possible. For the clinician who dreads the marketing part of running a business. For the owner whose practice has grown so much that they have become the bottleneck.
Monica McKitterickmoved to Texas knowing two people. Her in-laws. Three weeks later, she opened a direct primary care practice in a state with some of the most restrictive nurse practitioner laws in the country. No practicing "medicine." Different LLC rules than a physician owner. Limits on who she could hire. She figured it out anyway. She bootstrapped the whole thing with $20,000 and furniture from Craigslist.
Then came the part no clinician is trained for.
The marketing. The networking. Putting her face in rooms full of strangers to explain what DPC even is. She did her own website. Her own admin. Her own faxes. She hit 325 patients before she hired her first full-time admin.
And then the practice grew past her.
Three locations. Ten employees. There is a moment every growing practice owner eventually faces: do you hire or continue as a solo provider?
What You'll Learn
Monica McKitterick,, FNP, Founder of Impact Family Wellness
Courses Mentioned in Today's Episode
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The Kli'nishen's Atelier
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