In this episode of to Founders, Future, with host Milan Kohut, David Birtwistle — founder and CEO of Endeavour Life Limited — shares his journey from working as an in-person strength and conditioning coach to building a holistic online coaching company that integrates training, nutrition, mindset, sleep, and recovery. With over 18 years of experience in the fitness industry, David explains why traditional personal training often fails to deliver long-term results and how Endeavour Life was built to support high-performing individuals, especially women ages 25–50, who struggle to balance fitness with demanding careers, family life, and stress.
David breaks down the philosophy behind Endeavour’s one-to-one premium coaching model, why he refuses to dilute the experience with group offers, and how his team leverages neuroscience, personalized programming, and mindset work to help clients sustain real change. He also dives deep into the realities of running an online coaching business today — from building trust in an oversaturated industry to hiring for values, structuring a remote team, and experimenting with cold traffic acquisition as he scales the company. Thoughtful, strategic, and grounded in real experience, David offers founders a candid look at building a lifestyle-aligned business without sacrificing quality or integrity.
🌐 Connect with David Birtwistle
