In this episode of Founders Future, host Olivia Sammons sits down with Steven Schneider, founder of TrioSEO, to break down what sustainable, long-term growth really looks like in a world obsessed with quick wins.
Steven shares how his entrepreneurial journey began while still in university, where early exposure to SEO and online business allowed him to skip the traditional career path entirely. From building and scaling digital assets in his early days to launching Trio SEO, he explains how organic growth became the foundation of everything he builds.
At Trio SEO, Steven and his team help B2B service providers and SaaS companies grow without relying on paid ads. Instead, they focus on high-quality content, strategic keyword research, and SEO-driven lead magnet funnels designed to generate consistent, compounding demand. In this conversation, Steven reveals how Trio is bridging the gap between traffic and conversions—solving one of the biggest frustrations companies have with SEO.
The episode also dives into founder realities: learning sales from scratch, evolving from operator to CEO, managing expectations in the age of social media hype, and why most businesses need to think in five- to ten-year timeframes rather than chasing overnight success.
Steven also shares why he’s actively niching down into industries like legal services, how case-study-driven growth is shaping Trio’s next phase, and what he believes most founders get wrong about scaling too fast.
