In this episode of Founders Future, with host Olivia Sammons, we sit down with Christine Perkett, the seasoned CEO and Co-Founder of The NOVA Method. Christine delves into her remarkable journey of merging her decades of experience in marketing and PR with her former colleague, Michelle Baum, to form a new, dynamic agency. She explains the core of their proprietary "Assimilate, Align, Activate" framework, emphasizing why an audience-first approach is more critical than ever in the age of AI. Christine argues that true resonance comes from deep understanding and trust, not just technological innovation.
The conversation explores the delicate balance between leveraging AI for efficiency and maintaining the essential human element in marketing. Christine shares invaluable advice for founders, stressing the importance of trusting your gut, building resilience, and empowering your team. She also outlines her vision for The NOVA Method's future, including launching a podcast to champion audience-centric strategies and helping brands navigate the dual narratives of innovation and trust in a rapidly evolving digital landscape.
