In this episode of Founders Future, with host Mishal Saeed, we sit down with Jamie Crosbie, founder and CEO of Proactivate, who’s redefining talent acquisition with her 20-year-old firm’s unique "fixed fee" model. Jamie shares how her early career at CareerBuilder exposed the flaws in traditional recruiting—especially for sales roles—and inspired her to build a deeply behavioral interview process that evaluates mindset (80% of success) alongside skills. She reveals how Proactivate’s 85% referral-driven business thrives by focusing on "revenue insurance" for clients, ensuring they’re never caught off guard by talent gaps.
Jamie breaks down her vision for scaling in an AI-dominated industry, emphasizing that human-centric evaluation (like Proactivate’s 2-hour simulation-based interviews) will always outperform algorithms for high-stakes roles. With 65% recurring revenue and plans to expand strategic partnerships, she offers hard-won advice on differentiation: "Solve the customer’s problem in a way others don’t—like our model that eliminates conflict-of-interest fees." For founders, she stresses leaning into uncertainty: "The best time to stand out is when others are pulling back."
