In this episode of Founders Future, with host Olivia Sammons, we sit down with Sean Lang, founder of Agency Uplift. Sean shares his journey from running his own 50-person digital marketing agency to launching a consultancy dedicated to helping other agency owners. He delves into the common pitfalls and "ignorance tax" that plague growing agencies and explains his method for creating order from chaos through systems, strategies, and a vital shift in identity from operator to CEO.
Sean also provides a masterclass in leveraging content for business development, detailing how his podcast serves as a powerful "relationship engine" rather than a direct sales tool. He breaks down his unique process of using guest interviews to provide immense value first, followed by a complimentary agency diagnostic that naturally leads to long-term coaching engagements, helping founders scale their businesses with less stress and more intention.
