in this episode of Founders, Future, host Jae Encarnacion sits down with Jackson Elliott, founder of Duffy and Boyd, to unpack how intentional workflow design can transform organizational friction into seamless execution. Jackson shares his journey from project manager to operational advisor, revealing why most companies misdiagnose workflow problems by treating operations as a "role" rather than a system. He breaks down his 3-pillar approach—advisory, fractional ops, and training—that helps leaders design workflows with the same precision as building architecture, ensuring teams deliver without burnout or bottlenecks.
Jackson dives into the hidden costs of reactive operations, from misaligned tech stacks to dysfunctional handoffs, and why founders must map work horizontally (not just vertically). He also shares his unconventional growth strategy—leveraging storytelling and community over traditional sales—and why solving operational dysfunction starts with listening to how work actually moves (not how leaders think it does).