Episode Summary: In today's episode of Vertica's daily Project Management update, we explore how Kesko Corporation is leveraging data and AI to drive growth and reduce waste under the guidance of CEO Jorma Rauhala. We also analyze the importance of strategic diversification in e-commerce through the lens of Stefan Plenge's ventures, including the Danish online supermarket Nemlig.com.Key Stories:1. **Kesko Bets on Data and AI to Reduce Waste and Drive Growth** Kesko Corporation, a leading player in the Nordic retail market, is optimizing its operations using data and artificial intelligence. Under CEO Jorma Rauhala, Kesko is targeting sales growth, enhancing customer experience, and operational efficiency by employing a modular, cloud-based data platform. Transparency in data usage and ethical AI deployment form the core of their strategy, ensuring that technology enhances human capabilities. Source: [Kesko Bets on Data and AI to Reduce Waste and Drive Growth - McKinsey](https://www.mckinsey.com/industries/retail/our-insights/kesko-bets-on-data-and-ai-to-reduce-waste-and-drive-growth)2. **Diversification Strategy Amidst Financial Hurdles at Nemlig.com** Despite facing financial challenges with Nemlig.com, founder Stefan Plenge thrives by diversifying his income streams, significantly benefiting his holding company. This narrative exemplifies the necessity of strategic diversification in e-commerce and project management to mitigate risks associated with a singular, volatile market. Visit [Detailwatch](https://detailwatch.dk/nyheder/ecommerce/article18049456.ece?utm_source=Feed&utm_medium=latest) for more details.Additional Points of Interest:- The episode emphasizes the relevance of strategic diversification in project management, showcasing how diverse revenue channels can help businesses withstand market fluctuations.- Kesko's journey highlights the marriage of traditional commerce with innovative technology, offering insights into achieving growth and sustainability in the digital age.
