Description

The debate continues: Should Customer Success own a revenue number or focus solely on adoption and value?

In this episode, Angeline Gavino explores why we’ve been asking the wrong question all along.

Instead of debating if CS should own revenue, we should be asking:
👉 How should revenue be measured, enabled, or owned within your CS team?

In this episode, Angeline breaks down:

• Why Customer Success was born in the SaaS era
• The real driver behind the shift toward revenue accountability in CS
• The three Revenue-Driven CS Models every organization should understand:
  • Revenue Protection (Retention Focused)
  • Revenue Enablement (Retention + Expansion Identification)
  • Revenue Ownership (Retention + Expansion Ownership)

You’ll also learn about the PRISM Framework, a 5-factor decision tool to help you determine the right revenue model for your CS team.

Download the free resource here: https://drive.google.com/file/d/14SJB9NED656Xa4VWbKQqIyhNSwimIjl8/view?usp=sharing

Whether you're already assigning revenue targets to CS or just starting to rethink your strategy, this episode is packed with insights to help you build a scalable, sustainable and aligned CS function.

Ways I Can Help You Level Up Customer Success:

1. Value Realization Framework Online Course: Install a repeatable system your team can run: deliver value, prove outcomes, and drive retention and expansion. Self-paced with ready-to-use templates. Learn more.
2. Newsletter: Practical, revenue-driven CS strategies in your inbox. No fluff. Subscribe here.
3. 1:1 Coaching: Hands-on guidance to roll out value realization in your org. Book a free consult call.

For more information, visit my website: Explore more resources and insights. CS RevSpeak

Let's Connect on Linkedin: Get weekly insights, templates and real talk on CS leadership. Follow Angeline on LinkedIn.

Until next time, keep driving success and speaking the language of revenue!