Eddy Patterson has helped shape the culture of Austin through food, music, and spaces that bring people together. In this episode, Adam Flagg sits down with the Stubbs co-founder and Eberly owner to explore how Eddy helped transform a beloved local recipe into a nationally recognized barbecue brand and turned a struggling downtown lot into one of Austin’s most iconic music venues.
Long before Stubbs BBQ Sauce was on H-E-B shelves across Texas, it was the creation of CB Stubblefield - an authentic Texas pitmaster who made his legendary sauce by hand, serving it up alongside blues and soul at his original Lubbock joint. Eddy and his partners saw the magic in Stubb’s original recipe and worked to bottle that legacy while preserving its soul and story.
What started as selling tomatoes door to door in Lubbock eventually led Eddy to build brands and venues that define Austin’s spirit. Guided by curiosity, lasting relationships, and a drive to create something meaningful, he’s brought the 150-year-old Cedar Tavern bar from NYC to life at Eberly, revived Austin’s Pizza with a focus on family and value and stayed true to the idea that roots matter more than rapid growth. Beyond food, his work is about crafting experiences that foster belonging and reflect the authentic spirit of Austin.
Here’s some of what we discuss in this episode:
🏆 How Stubbs became a national brand
🥃 Bill Murray, the Cedar Tavern, and a NYC–Austin connection
🎙️ Why authenticity matters more than marketing
🍕 Revived Austin’s Pizza with a focus on family and value
🌆 What makes Austin worth fighting for
🤝 Connect with Adam & Collective Advisors
📅 Book your appointment now → www.collectiveadvisors.com/#contact
Get in touch with Austin Eras
Email: info@austineras.com
Website: https://www.austineras.com/
Call: 512-387-2333
Watch the show on YouTube: https://www.youtube.com/channel/UC-bTMj5WY-4LduZI50w8bvQ/?sub_confirmation=1
