What if Austin’s next great social club isn’t a country club, a gym, or a bar…but a sport most Americans are only just beginning to discover?
In this episode of Austin Eras, Adam Flagg sits down with Will Boyce, founder of PADEL39, to explore why one of the world’s fastest-growing sports may have found its perfect American home in Austin.
But this conversation isn’t really just about padel.
It’s about how people build community. Why making friends as an adult can be surprisingly difficult. And how sports, hospitality, and wellness can come together to create places where people genuinely want to stay.
Will shares his journey from growing up outside Paris and coming to the United States through tennis to attending the University of Texas, building a successful digital marketing company, earning an MBA from INSEAD, and working in investment banking in New York City.
After watching padel explode across Europe and Latin America, Will left Wall Street, researched more than 20 American cities, and returned to Austin to build PADEL39.
Together, they explore:
The conversation also dives into entrepreneurship, career uncertainty, Austin’s international population, the importance of third places, and the mentor who changed Will’s life by helping him attend the University of Texas.
Whether you care about sports, entrepreneurship, community, wellness, or Austin’s future, this episode offers a fascinating look at how a global sport could help create a new kind of gathering place in the city.
Get in touch with Austin Eras
Email: info@austineras.com
Website: https://www.austineras.com/
Call: 512-387-2333
Watch the show on YouTube: https://www.youtube.com/channel/UC-bTMj5WY-4LduZI50w8bvQ/?sub_confirmation=1
