This episode is for anyone who keeps circling the same ideas, second-guessing their voice, or feeling like their story should be working harder than it is.
I walk you through what’s inside the Stop Waffling, Start Selling membership and, more importantly, why it exists.
This isn’t about more noise, more tactics, or chasing the next marketing trend. It’s about creating consistency, clarity, and confidence through deliberate action.
Inside the membership, you get early access to podcast episodes, a growing content library filled with case studies, templates, and story prompts, and daily cues to help you create content without overthinking or starting from scratch.
We meet weekly for live calls that include coaching, real questions, and honest conversations. You’ll also hear from guest experts and fellow members who are applying what they learn in real businesses, not just theory.
Members also get free access to quarterly workshops designed to help you go deeper, refine your message, and implement what you’ve been circling for far too long.
This space is for entrepreneurs who are ready to stop wobbling, trust their voice, and use their story with intention, not exposure.
If you’re done collecting information and ready to start applying it, this episode will help you decide whether this is the right place for you.
About Sandra:
Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.
Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.
