I talk about the structure behind the podcast, the pace, and the choices that might feel quieter than what the online world usually pushes. This show isn’t designed to compete with noise or chase trends. It’s designed to support clarity, confidence, and consistency through real storytelling.
I share why personal narrative still matters in a world increasingly filled with AI-generated content, and why your lived experience will always carry more weight than perfectly generated words without meaning behind them.
You’ll hear about the seasonal rhythm of the podcast and how each season reflects a different energy. Summer leans into ease and radiance. Autumn grounds us in ripeness and celebration. Winter slows things down to steady, intentional storytelling. Spring is about gentle emergence and renewed direction.
I also speak openly about stepping away from my day job to dedicate myself fully to this work, and why building a business with calm, self-trust, and clarity matters more to me than speed or scale.
This episode is an invitation into the thinking behind the show. The values shaping it. And the reminder that business doesn’t have to be loud or relentless to be effective.
If you’re drawn to a slower, steadier way of building something meaningful, this will resonate.
About Sandra:
Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.
Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.
