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Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/
CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/
In this conversation, Kevin Lee's Power Marketing and Alan Gonsenhouser discuss GEO (Generative Engine Optimization) Learn why GEO-friendly websites, customer-centric branding, AI-powered workflows, and strategic marketing alignment will define the future of B2B growth.
Chapters:
00:00 - AI Search Is Changing Marketing
00:42 - Introduction to Kevin Lee & Alan Johnsonhouser
02:15 - Why ICP Strategy Matters in B2B
06:30 - Product-Market Fit vs Platform-Market Fit
10:12 - Brand Gravity and Demand Capture
15:05 - Why Events Still Matter in B2B Marketing
20:44 - AI Disruption and the SaaS Evolution
27:10 - GEO vs SEO: The Future of Search
36:48 - Reddit, AI Visibility & LLM Optimization
45:30 - Customer Experience, NPS & Long-Term Growth
#GEOMarketing #AISearch #SEO #B2BMarketing #ChatGPTSEO #GenerativeAI #SaaSMarketing #DigitalMarketing #MarketingStrategy #aitrends
https://www.demandrevenue.com/podcasts/
