Fractional/Interim CMO and CMO coach Alan Gonsenhauser (Demand Revenue) explains what it really takes to thrive in PE-backed companies: speaking the language of finance, aligning on value creation and MOIC, building repeatable revenue engines, and acting like a business leader (not just a marketer). We cover why PE can be a career accelerator, when it becomes misery, and how to prepare 6–12 months ahead if you want that PE CMO role.
What you’ll learn
Why PE is good news (fast learning, frameworks, career upside) and when it’s bad news
The must-have shift from tactics → strategy → growth outcomes
How to interview for PE CMO roles (use STAR stories tied to revenue & retention)
Core metrics: MOIC, LTV/CAC, retention, and efficient growth
Thriving vs. struggling CMOs: expectation-setting, cross-functional alignment, and budget discipline
Preparing for PE in 6–12 months: finance fluency (EBITDA, CVP), GTM leadership, and cutting non-performers
Why brand reputation fuels future pipeline and win rates (not just “make it pretty”)
Who this is for
CMOs, VPs of Marketing, PE operators, founders/CEOs, and leaders targeting fractional/interim CMO or PE portfolio roles.
Connect
Alan Gonsenhauser – Demand Revenue: demandrevenue.com • ag@demandrevenue.com
Coaching, interim/fractional CMO, and PE portfolio growth advisory.
👍 If this helped, like & subscribe. Drop your PE CMO questions in the comments for a follow-up AMA.
https://www.demandrevenue.com/podcasts/
