🎙 Unlock the Secrets to Becoming an Indispensable Marketing Leader | Connect to Market Podcast
In this episode, host Casey Cheshire sits down with Alan Gonsenhauser, founder & CEO of Demand Revenue LLC, 11-time CMO, mentor, and executive adviser to over 150 CMOs and marketing leaders.
Alan shares powerful insights on:
✅ Why CMOs must act like business leaders, not just marketers
✅ The shift from performance marketing to building a remarkable brand and future pipeline
✅ How to align marketing, sales, product, and customer success for faster growth
✅ Understanding churn, retention, and lifetime value as key financial drivers
✅ The role of AI in convergent vs. divergent thinking — and how to stay innovative
If you want to become the kind of marketing leader your CEO and CFO see as a strategic partner, not just a tactical executor, this episode is a must-watch.
📚 Books & Concepts Mentioned:
Winning on Purpose by Fred Reichheld
Net Promoter Score (NPS) & Earned Growth
Clayton Christensen’s Disruptive Innovation
🔗 Connect with Alan Gonsenhauser:
Website: demandrevenue.com
Email: ag@demandrevenue.com
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