Description

What It Takes to Be an Indispensable CMO | Alan Gonsenhauser Interview

Alan Gonsenhauser, founder of Demand Revenue and former CMO at 11 companies, shares what truly makes a CMO indispensable in today’s business landscape.

💡 Topics Covered:

• How customer-led growth drives long-term value
• Why churn kills growth—and how to fix it
• The power of aligning brand, demand, and retention
• What most companies still misunderstand about marketing
• Advice for new fractional CMOs and PE-backed execs

🎯 Ideal for CMOs, PE investors, and marketing leaders who want to lead like business strategists.

📍 Learn more at: demandrevenue.com

#CMO #MarketingStrategy #CustomerLedGrowth #FractionalCMO #PrivateEquity #Churn #DemandGeneration #ExecutiveLeadership #AlanGonsenhauser

https://www.demandrevenue.com/podcasts/