How Does The Friends Of The Lincoln Support The Mission Of The Theatre?
A 1929 landmark doesn’t survive on nostalgia alone. We sit down with Executive Director Bob Watkins to unpack how Friends of The Lincoln turns community pride into real-world results: funded performances, a refreshed green room, named seats that carry family stories forward, and the big-ticket operations that keep audiences comfortable. The Lincoln Theatre’s Mayan Revival architecture sets the mood, but careful stewardship—right down to period-appropriate carpet and paint—protects the soul.
Bob explains how the Friends program channels donations straight into impact, from underwriting shows to replacing aging HVAC units across three zones. Numbers matter here: with each unit estimated at $50,000 to $75,000, the theatre blends member contributions with corporate sponsorships and regional grants to close the gap. Supporters get more than a thank-you; they earn recognition on the website, early access to new releases, and the satisfaction of earmarking gifts for projects they care about most. Volunteers amplify the mission as ushers and event helpers, proving that time is as valuable as funding.
What makes this model work is transparency and ownership. Patrons can donate anonymously or by card at Thelincoln.org, designate funds for specific upgrades, and even dedicate a seat to a loved one. That personal tie deepens community engagement and keeps the venue buzzing with life. If you care about preserving local culture while elevating the live experience for artists and audiences, this conversation lays out a practical roadmap—one project at a time, one memory at a time, one great night at a time.
Enjoyed the conversation and want to help keep the arts alive? Subscribe, share with a friend who loves historic theatres, and leave a review. Ready to pitch in or volunteer? Visit thelincoln.org and tell us where you’d like your support to make a difference.
To learn more about The Lincoln Theatre visit:
https://www.TheLincoln.org/
The Lincoln Theatre
117 E. Main Street
Marion, Virginia 24354
276-783-6092
