Mixing Drinks for Gen Z
If you’ve rarely – or never – drunk alcohol, your tastes, expectations and social habits are completely different. With a rising generation of teetotal consumers, how do we create products and experiences that resonate with drinkers who’ve never touched a traditional alcoholic beverage? Who’s already getting it right – and what can we learn from them? Join us for a lively, thought-provoking panel discussion exploring what it really means to build for Gen Z.
A lively, thought-provoking panel discussion bringing together different perspectives from community, global drinks, retail, and new brand innovation.
Chaired by Millie Gooch – Sober Girl Society
Panelists:
Rhona Madigan-Wheatley – Sip Zero
Arshia Bhatnagar - Bhangra Blends
Ryan Prescott - Barfly Consulting
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam. To see information about our next summit, go here.
