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A tradeshow (also spelled trade show or trade fair) is an event where companies from a specific industry gather to showcase and demonstrate their latest products and services. Tradeshows are usually business-to-business (B2B) events, meaning they are primarily intended for companies to connect with other businesses, rather than with the general public.
Key Features of a Tradeshow:
- Exhibitors: Businesses set up booths or displays to promote their products/services.
- Attendees: Typically industry professionals, buyers, suppliers, distributors, media, and potential partners.
- Networking: A major focus is making business connections, forming partnerships, or finding clients.
- Product Launches: Companies often reveal new products or services at tradeshows.
- Industry Insights: Many tradeshows include seminars, panels, or workshops on trends and innovations.
