OnceyouhavethebaseconceptionofyourDesign,itistimetostartreallylookingatyourproductfrom
aconsumerangleandmaybeevenfromaninvestor’s pointofviewifatsomepointyouwillbelooking
forinvestmentdollarstobringyour producttomarket.WewillcoverFundingina laterchapter.
Soagainkeepinganopenmindweneedtostartalistofproductsthatmightbelikeyours,that
accomplishthesamething.Anyproduct onthemarketthatyoumightclassifyasanexistingproduct
thatdoessomethingclosetoorexactlywhatyourinventiondoesevenifitaccomplishesthisina
differentway,shapeorform.Thisisnotacontestsofindingcompanieswhomaredoingsomething
closetoyourproductisOK,youdon’tneedtoconvinceyourselfthereisnooneelsedoingthiswejust
14
needtodoitbetterandsecureourmarketshareandbuildloyalcustomers.Ifthereistrulynoother
companydoinganythingclosetowhatyourproductorideaisordoesthatcouldbeaverygoodthing,
Richard Oring, from New Century Financial Group in Princeton, New Jersey, discusses...
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