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References:
Mlodinow, L. (2013). Subliminal: How your unconscious mind rules your behavior. Vintage Books, a division of Random House, Inc.
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68–78. https://doi.org/10.1037/0003-066x.55.1.68
Smart, G., Street, R. (2008). Who: The A Method for Hiring. New York: Ballantine
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