How Much Should I Charge for Online Personal Training?
Why Price Is NOT the Reason Your Coaching Isn't Selling
If you've been wondering *how much to charge for online coaching* — or worse, thinking about lowering your prices to get more clients — this episode is your wake-up call. Beverley Simpson breaks down the real reason coaching programs don't sell (hint: it's not your price), walks through the three-offer model every coaching business needs, and shares her Model Pricing Framework so you can finally charge what your transformation is actually worth.
What You'll Discover:
- Why "I can't afford it" almost never means what you think it means
- The three-offer structure every profitable coaching business needs (premium, accessible, and low-ticket)
- The three traps keeping most coaches undercharging: commodity pricing, imposter syndrome, and fear-based pricing
- How value is actually determined — and the four levers you can pull to make your offer irresistible
- The value ladder: DIY → Done With You → Done For You (and how to price each tier)
- Why your coaching needs to be positioned as a *need*, not a luxury
- How to use low-ticket front-end offers to create buyers who become premium clients
Key Timestamps
- 00:00 — Introduction: Price is not the reason your coaching isn't selling
- 01:45 — Who this episode is for (and the questions it answers)
- 03:10 — The three-offer model: premium, accessible, and low-ticket
- 06:00 — What your clients *really* mean when they say "I can't afford it"
- 08:30 — The Model Pricing Framework explained
- 10:45 — Trap #1: Pricing on commodity (the banana stand analogy)
- 13:00 — Trap #2: Imposter syndrome and why it leads to undercharging
- 16:20 — Trap #3: Pricing on fear instead of values
- 18:00 — The four levers of perceived value
- 21:30 — The value ladder: DIY, done with you, done for you
- 26:00 — Positioning your offer as a need, not a luxury
- 29:00 — How to build low-ticket front-end offers that prime premium clients
- 33:00 — Wrap-up and next steps
Resources & Concepts Mentioned
🎯 Ready to see the full system?
Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months:
https://ptprofitformula.com/simplescaling
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Connect with Beverley
MORE FREE RESOURCES:
Connect on Instagram: / bsimpsonfitness
Connect on Facebook: / onlinefitnessmarketing
