In this compelling episode, Beverley Simpson breaks down the essential framework for building a profitable offer stack that actually converts without relying solely on high-ticket offers or free content.
If you're a health and wellness professional feeling overwhelmed by AI tools, GLP-1 access, and information overload, this episode is your roadmap.
This proven methodology for creating premium, accessible, and free offers that work together to generate consistent, predictable revenue. Drawing from her experience as a former district fitness manager generating $2.1 million annually and over seven figures in the online space.
Beverley reveals why starting with a clear offer brief (not your audience) is the secret to scaling sustainably and protecting your business from AI competition.
Key Discussion Points:
- [0:00-2:00] Introduction: The challenge health professionals face with GLP-1s, AI coaching tools, and information saturation
- [2:00-4:30] Beverly's credentials: Former district fitness manager for national gym chain in Manhattan; $2.1M annual revenue; 7+ figures generated online over 10 years
- [4:30-8:00] Why starting with the offer brief (not audience building) is the reverse approach that actually works faster
- [8:00-12:00] The importance of specificity: Finding your "champagne client" through problem-solving, not demographics
- [12:00-15:00] The psychology of selling: "Sell them what they want, give them what they need"—addressing what clients actually desire vs. what they need
- [15:00-18:00] How laser-specific positioning AI-proofs your business and subconsciously attracts your ideal client
- [18:00-22:00] The critical role of perceived value: Why price isn't the differentiating factor; it's the perception of 10x return on investment
- [22:00-26:00] The problem with free offers: Why clients won't show up without emotional investment (time, email, or money)
- [26:00-30:00] The million-dollar offer stack framework: Premium offers ($1K-$5K range), accessible offers ($9-$97), and strategic free content
- [30:00-34:00] Why leveraged premium offers must scale without increasing workload proportionally
- [34:00-38:00] Validation strategy: Using conversion content to reach the 3% of your audience ready to buy
- [38:00-42:00] The 95-97% middle market: Addressing resistance to process, self, and fear through strategic content
- [42:00-46:00] Google data insight: Consumers need 7 hours of content, 11-14 touchpoints across 4+ platforms before buying
- [46:00-50:00] Why increasing asking price increases consumption and perceived value
- [50:00-54:00] The importance of trust-building: Addressing consumer skepticism from past negative experiences
- [54:00-58:00] Why accessible options don't cannibalize premium offers; they create better clients
- [58:00-62:00] The strategic use of free content: Value-adding through perspective shifts, not information dumps
- [62:00-66:00] Case study: How Alex Ozzi built million-dollar businesses with ads before
// RESOURCES MENTIONED
➡️ Join my FREE Live Workshop | Simple Scaling: Learn how to build and scale your profitable online coaching business. Save your seat here: https://ptprofitformula.com/simplescaling
// CONNECT WITH BEVERLEY
➡️ INSTAGRAM: Have questions or want more offer ideas? Send me a DM with the words "offer ideas" at @BSimpsonFitness
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