In this deeply personal and transformative episode, Beverley Simpson shares the lessons learned from what she describes as the hardest year of her life—2025—and reveals the exact framework she's using in 2026 to achieve everything she wants. Drawing from over 10 years of experience as a former district fitness manager and seven-figure online entrepreneur, Beverley walks you through a three-step process: clearing the past with emotional integrity, setting clear intentions, and executing a data-driven strategy. She emphasizes that mental health and nervous system management are non-negotiable foundations for success, and she challenges you to get ruthlessly honest about what you're truly committed to. This episode is a masterclass in building a sustainable, profitable business while maintaining your integrity and well-being. Whether you're starting fresh or recovering from a difficult year, Beverley's vulnerable insights and actionable framework will help you transform 2026 into your breakthrough year.
Key Discussion Points:
- [0:00-2:00] Beverley opens with a powerful statement about 2025 being the hardest year of her life, both professionally and personally, and introduces the three-step framework that will transform your 2026.
- [2:00-5:00] You're not behind—a reassuring message about January timing. The gym industry data shows February and March are the busiest months, so starting your journey now is perfectly aligned with natural cycles.
- [5:00-12:00] Step One: Clear 2025 and the Past — The critical importance of clearing emotional charges from previous years. Beverley explains how 95% of our thoughts repeat from yesterday, and how self-fulfilling prophecies keep us stuck in patterns we don't want.
- [12:00-18:00] Beverley's personal story: In 2023, she sold over $500K in contracts but had $250K in defaults—a powerful lesson about "marketer math" and the importance of looking beyond surface-level revenue numbers.
- [18:00-25:00] Understanding nervous system regulation and why you must neutralize emotional charges before rewiring your brain. Beverley introduces somatic clearing practices and mentions tools like RRP (Rest Restore Protocol) and SSP (Safe and Sound Protocol).
- [25:00-35:00] Beverley's 2025 challenges: Her husband's injury, her own back pain requiring ER visits, team restructuring, and her 10-year-old daughter's mental health crisis. She shares how she realized she was "bending, not breaking."
- [35:00-45:00] The importance of celebrating wins and not dismissing them as false humility. Beverley reveals how focusing only on areas of opportunity keeps you broke by fueling a low-frequency mindset.
- [45:00-55:00] Step Two: Set Your Intention and Cast Your Vision — Moving beyond New Year's resolutions to setting clear, committed goals. Beverley explains the difference between "nice to have," "playing for," and "committed to."
- [55:00-70:00] Step Three: Strategy and Execution — The goal determines the play. Beverley breaks down how to set targets, understand performance metrics, and measure binary actions versus results. She uses the example of wanting 5 clients = needing 10 presentations of your offer
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