Changing a formula sounds simple on paper. It rarely is in real life.
We dig into why tweaking a product can be one of the fastest ways to upset your most loyal customers, using craft ale as the perfect example. The stuff brewed to be drunk fresh isn’t the same as beer designed to travel, sit, and finish fermenting somewhere else. When you scale up, things change. Taste changes. Process changes. And sometimes the very thing people fell in love with quietly disappears.
We talk about how growth forces these decisions, why early fans often feel betrayed, and how pretending nothing’s changed usually makes things worse. There’s a big difference between evolving a product and accidentally sanding off its personality.
This is really a conversation about honesty. About knowing what your brand stands for. And about why transparency matters when success starts pulling you away from your roots.
Great chat for anyone growing a product, a business, or a brand and wondering how much change is too much before it stops feeling like you.
About Simon and Danielle:
Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.
Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.
Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.
Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.
Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.
