On this episode of the Sell Me This Podcast, host Keith Daser talks with Margo Purcell, Co-founder and CEO of InceptionU, about how the tech and labor markets are changing in Calgary and beyond, and what that means for the future of work.
Margo shares why the economy is shifting away from pure technical knowledge toward metaskills like adaptability, critical thinking, and collaboration. She explains why learning how to learn is becoming the most valuable capability in a world shaped by rapid technological change and AI. The conversation also explores how easy access to tools like ChatGPT is changing what organizations value, placing greater importance on judgment, curiosity, and the quality of the questions people ask.
They also discuss the limits of the traditional industrial model of education, surprising insights into Gen Z’s relationship with change, and why cynicism toward existing systems can slow innovation. The episode closes with a look at Calgary’s entrepreneurial culture, its scrappy mindset, and how cross-industry collaboration is helping the city carve out a growing role in the tech ecosystem.
Whether you’re building teams, shaping learning programs, or navigating workforce change, this episode offers a thoughtful perspective on what skills really matter next.
Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.
If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca
This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.
Find the team at Social Launch Labs at:
www.sociallaunchlabs.com
