In this episode, I dive deep into the psychology and passion of light roasted coffee drinkers—a group I used to belong to but now observe from a different perspective. I explore why these coffee enthusiasts are so unapologetic about their preferences, how they chase that next hit of unique acidity and complexity, and why they'll spend almost any amount of money on specialized grinders, filters, water chemistry, and accessories to extract that perfect cup. I share my own recent experience with a medium-to-light roast that kept revealing new layers of personality the more I pushed the extraction, helping me understand what drives light roast lovers to constantly explore new coffees and processing methods.
By listening to this episode, you'll gain insight into the mindset of light roasted coffee drinkers and understand why they gravitate toward tea-like, acidic profiles over traditional chocolatey notes. I also examine a fascinating theory: that we all gravitate toward coffees that match our own personalities, seeking comfort and excitement in the beans we choose. Whether you're a light roast devotee, a dark roast loyalist, or somewhere in between, this episode will help you understand the tribal nature of coffee preferences and why being honest about what we actually enjoy matters more than following any particular coffee orthodoxy.
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