In this episode of Charting the Way Forward, guest host Maddie Medved sits down with political content creator Sylvia Salazar, founder of the bilingual platform Tono Latino. They unpack how she cuts through the noise to reach Latino audiences, blends persuasion with virality, and lives her motto that “action is the antidote to news anxiety” - all while navigating the emotional toll and real-world risks creators face online. Sylvia breaks down what Latino audiences need and what politicians keep getting wrong about the creator space. It’s a sharp, honest look at how creators are navigating high stakes while still mobilizing their communities.
