Your photos are doing more marketing than you think.
In this episode of The Profit Generator Show, Nathan Rigney sits down with photographer and marketer Sophie Brown (Sophie B Photography) to unpack why photography isn’t just a “nice-to-have” - it’s a core part of your marketing, branding, and sales strategy.
They explore why so many businesses invest heavily in websites, ads, and content, only to undermine it all with poor-quality visuals - and how authentic, professional imagery builds trust faster than any sales pitch.
You’ll learn:
Why photography is a foundation of marketing, not a finishing touch
The real difference between “having a good camera” and knowing how to use it
When phone photography works - and when it absolutely doesn’t
Why being real beats polished in 2026
How showing behind the scenes builds credibility and connection
The hidden cost of cheap or inconsistent visuals
This conversation is especially relevant for business owners who want their brand to look credible, human, and aligned with the value they actually deliver.
If you’ve ever said:
“I hate being on camera”
“Photos aren’t that important”
“We’ll fix that later”
This episode will challenge the way you think about visibility and trust.
Connect with Sophie B:
Sophie B Photography
https://www.sophieb.com.au
Need help stepping back and looking at your business strategy, cash flow, or whether your marketing spend is actually delivering a return?
Get in touch with Nathan and the NGR Accounting team.
This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.
