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Description

Learn in this episode:
- Why AI is often a "hindrance" rather than a "help" in customer workflows.
- How to build and train internal AI agents (like Software’s Coralline) on brand voice.
- The specific tasks AI is great at (summarization) vs. what it fails at (empathy and nuance).
- Why "prompt engineering" is a mandatory skill for 2026 leaders.
- Strategies for maintaining quality control in an automated world.

About Laura Dolan: Laura is the former Director of Digital Marketing at Loftware, with a rich background at Optimizely, Autura, and Keap (formerly Infusionsoft). With two decades of experience spanning print journalism to digital UX, she brings a unique, editorial-first perspective to the world of B2B marketing and customer experience.

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