Wow, what a treat! Nicole sits down with Gayle Troberman—former CMO and current Executive Advisor of iHeartMedia, Co-founder of Bubbler Media, and one of the most influential voices in marketing, audio, and brand storytelling—for a conversation about why the future of marketing may sound more human, not less.
As AI-generated content floods podcasts, radio, and digital media, what actually captures attention? Human connection.
Drawing on her experience leading groundbreaking campaigns at Microsoft and iHeartMedia, Gayle explains why conversations are replacing traditional advertising, why audio continues to thrive, and how AI is forcing brands to rediscover who they really are.
Together, they explore:
• Why starting conversations matters more than creating ads
• The emotional power of audio and the human voice
• How brands lose their humanity—and how to get it back
• Why consistency builds trust more than perfection
• Where AI belongs in the creative process—and where it doesn't
• Why the best marketing feels more like belonging than targeting
Whether you work in marketing, branding, media, leadership, or content creation, this episode offers a fresh perspective on trust, attention, community, and what it means to connect in an increasingly automated world.
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