A picture tells a thousand words.
And for Angela Carrington, she knows just now much an image can transform a story.
As a photographer and MD of The Bigger Picture Agency, she reveals how a striking snap can put an 'Okay' tale on the front page.
She sits down with host Charlotte Nichols to turn about photography's underrated role in PR, an unforgettable canine cameo - and why giant cheque presentations are destined for the scrapheap.
If you want your next press shot to do more than tick a box – and actually work hard for your PR – this episode is for you.
