Having founded Newcastle Start-up Week, Paul Lancaster also runs the Platform events - with the events being staged everywhere from the North East to Edinburgh.
He talks with host Charlotte Nichols about how he's helped multiple start-ups get up and running, as well as how PR helped to grow his own business.
The pair also discuss the mistakes brands make when dipping their toe into PR, and why 'shock tactics' may not always be the best approach - and the sector that sometimes ignores the power of PR.
