In this challenging time of shortened staffs and resources, our four presenters have a frank discussion on how to bolster your office staff and office content production with techniques and strategies to successfully find, teach, engage and mentor your student assistants.As students split their time between school, work, friends and sports, they want to see or understand the ways they make a difference. By engaging and mentoring your student employees, you provide vital real-life work experiences that can be beneficial to your department - and to them for the rest of their lives. Presenters:JD Campbell – Indiana University, Senior Assistant AD For Men's Basketball and Special Projects/CoSIDA Executive Board member Pearllan Cipriano – Shippensburg University, Sports Information Graduate Assistant Ken Sweeten – Southern Connecticut State University Associate Director of Athletics/Athletic CommunicationsPresenter/Moderator: Adam Ledyard – East Texas Baptist University, Assistant AD for Communications