ON-DEMAND CANSIDA CONTINUING EDUCATION WEBINAR PRENTED BY CAPITAL ONEEngaging Alumni AudiencesOriginal Date: Thursday, January 21, 2021Having no varsity events shouldn't prevent us from finding new and unique ways to engage with our wide audience range. How can athletic communications professionals continue to engage with our alumni, supporters and donors during this down season? Our first Canadian Sports Information Directors (CANSIDA) professional development session was an open discussion, exploring ideas for creating content for every varsity team's audience while also broadening the SID value to each athletic department and conference. The presenter and moderator also took questions from the attendees.Topics discussed:Email marketing and branding and athletic newsletters and philosophies on content and design, use of simple graphics, targeted audiences and a focus on analytics and engagement numbersWhat’s working?Online team fundraising campaigns (online silent auctions via Bid Beacon software; doing team experiences in your silent auctions) – live webcasts and pre-recorded segmentsFacebook Live video interviews with alumni“Friend-raising” vs. fundraising conceptsPartnering with campus communications/alumni offices HostConnor Hood – University of Alberta, Sports Information & Communications CoordinatorModeratorsJill Clark – University of Toronto, Coordinator - Athletic CommunicationsBen Matchett – University of Calgary, Assistant Athletic Director, Operations & Communications
