Omar Banks (Campbell Director of Athletics), Sara Braun (Rogers State SWA/Associate AD) and Kristene Kelly, Ed.D. (Dartmouth Sr. Associate AD/SWA/Deputy Title IX Coord.), discuss the value and role of athletic communications on their campuses, strategies on elevating and distinguishing yourself and your your role, and what they look for in leaders. All three have a background in athletic communications/media relations and they share how they have leveraged their experiences and discussed ways for you to become a stronger leader. Moderated by Trip Durham.