The real estate market in 2024 is confusing — and a lot more dangerous than most agents realize.
In this follow-up to Episode 17, Brad and Wayne expose what’s really going on behind the headlines:
📉 Record-high price reductions
📉 Buyers stalling or walking away
📉 Sellers refusing to adjust
📉 Agents frozen, still marketing like it’s 2021
This episode is your wake-up call. It’s time to stop sugarcoating and start educating. You’ll learn how to lead in chaos, coach your clients with confidence, and have the hard conversations that other agents avoid.
đź’ˇ Inside the episode:
• Why “rates” aren’t the real problem
• The 3 C’s every agent must bring to the table
• Strategic ways to use equity (not just sell)
• How to reset seller expectations — fast
• The follow-up system that protects your pipeline
This market doesn’t need hype — it needs leadership. And that’s exactly what you’ll get in this episode.
🎧 Listen to every episode → https://www.realestateuntucked.com
đź“Ť Join our 1-day masterminds in Dallas, TX:
E4 (Real Estate Leaders) → https://heronationcoaching.com/maye4
E5 (Top Producers & Operators) → https://heronationcoaching.com/maye5
đź‘Ą Hosts:
#RealEstateUntucked #RealEstatePodcast #HousingMarket2024 #RealEstateShift #AgentWakeUpCall #PriceReductions #AgentLeadership
Real Estate UnTucked Podcast
